What is a Pitch Deck?

A pitch deck, also known as a start-up or investor pitch deck, is a presentation that helps potential investors learn more about your business.

As strange as it sounds, the primary goal of a pitch deck is not to secure funding—it’s to make it to the next meeting. Securing funding is a multi-step process. A good, informative pitch deck is the first rung on the ladder. You’ll want to present investors with an idea that intrigues them and gets them to engage with you.

A pitch deck presentation usually consists of several slides that help you tell a compelling story about your business. You can put one together using a generic software like PowerPoint, or use a modern tool like Visme to create an out-of-the-box presentation

What do I include?

5 minute slide deck**

• Identify opportunities/problems to pursue and weaknesses to be addressed or considered
• Include the value of industry statistics, facts and figures that back up and validate that the project should be designed
• User Interviews that provides /insights that sells the concept
• Methodology, make an assumption, based on the problem to narrow the field of focus
• Brand Indital Idea- colour palette, typefaces, 4 core brand values
• Timeline- Gantt Chart for the next 6 weeks
• Potential business model
• Competitor analysis

Planning My Slide Deck

What do I be aware of?

6 key tips

1. Don't use too many bullet points

1. Don't make it too long