What is branding and why is it important?

Via https://99designs.co.uk/blog/logo-branding/importance-of-branding/

Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience.

Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organizations should build a strong brand right from the start so they can consistently maintain it as they grow.

Branding is everything.

Here are the main reasons why branding matters

1. Great branding shows customers what makes you, you.
2. Great branding gives you purpose and direction.
3. Great branding delivers results.

Vetter Care branding process

I am going to create a brand guideline for Vetter Care To create this I will be doing a lot of research, inspiration gathering, sketching and designing.

These are the topics my brand guideline will cover:

1. Theory
2. Logo
3. Colour
4. Voice and tone
5. Typography
6. Illustration

Some Inspiration