• Why is this report being written
• Who is going to read it?
• Who else is going to read it?
• Who do they need it?
• What do they know already?
• What do they know about the topic?
• What don't they need to know?

Did you know... stats— 75% of people..

What don't they need to know?—vet feedback

What makes a bad report?

• Too much information
• Black & white report
• No structure
• Long words no one can understand
• No conclusion
• Bad spelling and grammar
• No clear aim