What Is a UX Survey

How to Create Effective User Surveys (14 Real-world Examples)

<aside> 💡 User research is the systematic study of the goals, needs, and capabilities of users so as to specify the design, construction, or improvement of tools to benefit how users work and live.

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5 UX survey best practices

If you want to know how users really feel about their interactions and experience with your product so you can address specific pain points and prioritize product changes, a UX survey can give you the useful, actionable user data you need.

But here are five things I must keep in mind when creating my user survey :

1. Avoid bias and leading questions

Before you launch your survey, check that you're avoiding bias. Here are a few things to look out for as you state your survey objectives and write your questions:

Confirmation bias: seeking only the data that confirms your beliefs. For example, "Would you be more likely to click this button if it were bigger and brighter?"
Framing effect: asking questions in a way that prompts a specific answer from your users. For example, "What did you love the most about your experience in our product?"
Unbalanced scales: similar to the framing effect, unbalanced scales will sway answers by limiting users' choices. For example, "How much did you enjoy your experience on a scale of 1 (enjoyed it a little) to 5 (enjoyed it a lot)?"

A SURVEY QUESTION WITH AN UNBALANCED SCALE

2. Ask the right questions

To get the data and user insights you need, focus your UX survey questions on the problem you’re trying to solve. If you don't know what the problem is yet, ask questions to help you identify your users' pain points so you can discover the blockers they're experiencing (and then remove them).

For example, let's say you want to find out how users feel about a new tool or feature. Some closed-ended questions you could ask are:

Have you used [new tool/feature]?