Fact Stat: Over half of start-ups fail because there's no market need: AKA do not create a solution in need of a problem.
I have identified the biggest gap in the market for new and all ongoing and new pet owners with cats and dog owners. I know there are a lot of pet owners that are very unsure about what general care their pets need. In terms of exercise, ear drops, eye cleaning, teeth cleaning. Veterinary cost is expensive, and in most cases, the owner's insurance will not cover them.
Secondary User Research
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